As part of the series of events organized worldwide to celebrate the 25-year collaboration between Paola Lenti and Francesco Rota, the Milanese designer was invited to discuss the long-standing creative understanding with the company at Minim Barcelona, Paola Lenti’s partner and distributor of the brand in Barcelona and Madrid.
Minim Barcelona is an open and luminous exhibition space. Conceived as a neutral large box to keep the focus on the products, the store is located on the ground floor of Edificio Monitor, a post-modernist building that has represented the reference point for the diffusion of contemporary design in the city since the 1970s and is now part of the Architectural Heritage of Catalonia. Minim has embraced the legacy and tradition of this essential place in the history of design in Barcelona by promoting events linked to art, culture, design, and architecture.
The rendezvous organized on February 29th last – “Una conversación con Francesco Rota” – included an exhibition of the collections created by the designer with Paola Lenti and a talk, during which Francesco Rota unveiled to a large audience of architects and interior designers, in a friendly and informal manner, how he worked with the innovative materials developed by the company. Mentioning curiosities and anecdotes, he traced the 25 years of research, discoveries, and innovations that gave life to a long series of iconic, unmistakable products, such as Linea, Ami, Frame, Wave, Sabi, and Kiti, or the most recent Harbour, Filo, and Kiori.
The event in Barcelona was also the occasion to celebrate the 30-year entrepreneurial story of the brand with one of the seating pieces that best represents the professional understanding between Francesco Rota and Paola Lenti: the Wave chaise longue, now handwoven in Twitape, an exclusive cutting-edge technical outdoor material. A product born of the shared vision that has left an indelible mark on many of the company’s collections.
ph. © Enrique Muda