An Asian cultural and financial epicenter with 12 million inhabitants, Seoul is the capital of South Korea. A city of great contrasts and an authentic passion for art, it offers uninterrupted centuries-old traditions and digital technology, next-generation creativity and a certain conformist rigor. Paola Lenti is present in Seoul in a new showroom, opened in collaboration with Sanhyuk, in the area of Hannam-dong, Yongsan-gu, an area full of art and culture. The exhibition space, minimal and illuminated by natural light, delicately emphasizes – in a palette of neutral colors as well as in the green shades of the furnishings – a search for spontaneous harmony between design and nature. With an area of 250 square meters, including a terrace with a view overlooking the city, dedicated areas inside and out fluidly flow into one another, separated by transparent moveable wings, offering a panoramic view of the brand’s exclusive furnishings, materials and colors. Even more than a retail space, this intimate and pared-down spot stands out as a true destination for multisensory relaxation, where customers can let themselves be enveloped by the woodland aromas and be pampered by small, welcoming gestures, such as a tea or a simple refreshment. To be enjoyed amidst the peace of the beautiful terrace.
PAOLA LENTI – SUNHYUK KOREA
Seoul – 43-1, Itaewon-ro 55-gil, Yongsan-gu