Art company Colors Design Sustainability

Nendo and Paola Lenti: A Symphony of Signs, Colours, and Emotions

The attention to nature as a source of inspiration for a more conscious and happier life

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The rustle of leaves in a city park, stirred by the wind; the dust particles dancing in the sunlight filtering through dense urban buildings; the gentle patter of raindrops on a military green raincoat; the fiery red sun setting against the backdrop of a bustling street in Tokyo as seen from a van.

These fleeting moments, captured through the eyes of Hirayama in Wim Wenders’ acclaimed “Perfect Days”, evoke the essence of perfection. They remind us of the joy found in simply experiencing nature’s spontaneous offerings without any prompting.

Oki Sato, known as Nendo, finds inspiration in these subtle cues from nature – what he refers to as “hints” or “whispers”. It’s these whispers that he explores in his solo exhibition, “nendo: whispers of nature,” held at Paola Lenti’s new space in Milan during Milano Design Week 2024.

From their shared geographic coordinates in Tokyo, Japan, Nendo and Wenders, with a distinctly Western perspective, advocate for the importance of living in harmony with oneself and the natural world. They encourage us to appreciate life’s simple pleasures and to cultivate a deep respect for the environment.

“Exploring the connection between nature and humanity is deeply ingrained in Japanese culture,” explains Nendo. “That’s why I felt compelled to delve into this theme and chose Paola Lenti Milano as the perfect venue to showcase my exhibition. Nendo and Paola Lenti share a profound love and respect for nature – it’s what unites us.”

From Komorebi to Mottainai: Embracing Nature’s Radiance

In the richness of the Japanese language, there exists a treasure trove of words that encapsulate intricate concepts and the beauty of natural phenomena with remarkable brevity.

Komorebi, as unveiled by Wim Wenders at the conclusion of his film, captures the ethereal shimmer cast by sunlight filtering through swaying leaves – a fleeting glow frozen in a singular, precise moment.

Hana-arashi, as disclosed by Nendo, describes the mesmerizing spectacle when cherry blossom petals detach and dance through the air – a transient beauty more captivating than the blossoms themselves, lasting mere moments.

Lastly, Mottainai, elucidated by Paola Lenti, embodies the ethos of waste not – a call to utilize existing resources rather than squander them. This concept has been embraced by the company, transforming into a project aimed at imbuing surplus materials with renewed function and aesthetic value.

The imagery of petals dancing in the air directly evokes Paola Lenti’s philosophy, which, through the Mottainai project, gathers and repurposes what remains, what literally falls from production processes, thus avoiding any form of waste.

“We were intrigued” explains Paola Lenti, “to explore collaborations with designers boasting diverse aesthetics, distinct from those of the Campana Brothers, with whom we initiated the Mottainai project’s first chapter. Thus, we engaged with Nendo studio. Oki Sato artfully breathed new life into Maris offcuts, harnessing their inherent structure and texture to inform the collection’s form. The resulting Hana-arashi collection exudes a restrained yet vibrant charm, evocative of quintessential Japanese design.”

The Unpredictable Elegance of Petals

Nendo’s concept for creating objects that experiment with various forms and combinations crystallized only after visiting Paola Lenti’s headquarters, witnessing the production processes, and grasping the company’s research efforts and unique savoir-faire. The Maris cutoffs, with their quality and array of colours, meticulously recovered and thoughtfully combined according to a cohesive chromatic scheme, give rise to petals of newfound and unpredictable beauty.

ph. © Maurizio Natta

The Harmony between Oki and Paola

“The initial impression I had” recounts Nendo, “is that Paola embodies a certain Japanese sensibility. Quiet, exceptionally courteous, with a deep respect for nature. She truly sees and understands nature in a manner that resonates with me, reflecting an authenticity reminiscent of my own culture. I was pleasantly surprised to encounter the term Mottainai within an Italian company. It immediately felt familiar, akin to home. Through this project, I believe Paola and I achieved a harmonious balance between spirituality, materiality, and sustainability, as we, in a way, speak the same language. It was akin to composing a haiku.”

THE PLAY-DOUGH MAN
Director Maurizio Natta
Author Alessandra Noto
Filmed by Maurizio Natta – Fabrizio Polla Mattiot – Gianlorenzo Bernabò
Interview Dop Luciano Limoli
Editor Mattia Cutaia
Colorist Michele Ricossa
Audio Recordist Andrea Serventi
Audio Editor Matteo Fusi
Soundtrack Universal Music Publishing Ricordi srl
© 2024 Paola Lenti srl, all rights reserved