Art company Colors Design Sustainability

Per filo e per segno

Paola Lenti shares the story of ideas and intuitions, weaving together unconventional concepts and the individuals who brought them to life

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Over two decades have passed since we embarked on a pioneering journey in the production of contemporary outdoor textiles, forever transforming their essence, scale, typology, and colour with a thin, impalpable thread – one suitable for twisting, coupling, shaping, and flattening into fabrics and cords.

The present and future of our company began with the unprecedented intuition, against the tide at the time, that such a flexible and potentially infinite raw material – akin to a thought relentlessly intertwining images, inspirations, and new connections – could transcend the conventional and establish the idea of a home without boundaries between indoor and outdoor.

In search of the right material, we explored options among what were generally labelled as “plastics.” Polypropylene – water-repellent, lightweight, naturally antimould, and, above all, recyclable – possessed the ideal characteristics.

From short film «Per filo e per segno» © Paola Lenti srl

However, we were not satisfied. We improved its performance, enhanced its qualities, and uncovered its aesthetic potential. Thus, a synthetic material, previously trapped in technology that rendered it rigid and soulless, superficially essential yet a source of ecological issues, became a valuable, sustainable material, functional for designing long-lasting and durable products, meeting the present requirements of the circular economy.

Over the years, that thread transformed into cords of various dimensions and forms, flexible enough to be woven, and into intricate, high-performance textile structures. It also manifested as soft knitted fabrics, reminiscent of classic craftsmanship like rib or plain stitch – a modern take on traditional handmade with a familiar, timeless essence. Additionally, it gave rise to dozens of unprecedented outdoor fabrics in exclusive colours, plush, inviting, and nearly indistinguishable from indoor fabrics, yet equipped with all the necessary qualities for outdoor use.

From short film «Per filo e per segno» © Paola Lenti srl

True revolutions are sparked by the exploration of new materials. In the new short film “Per Filo e per Segno,” we revisit the past twenty years, marked by relentless research, a quest for innovation, passionate pursuit, unexpected discoveries, and significant encounters.

Per filo e per segno: the title binds the protagonist of our narrative to the meticulousness, care, and precision with which it is worked by the skilled hands of our staff, following the invisible threads of fantasy with their minds. This same attention is devoted every day to our work, to inventing new solutions, and to facing new challenges.

The enduring, contagious enthusiasm, the same as twenty years ago, has defined our identity. Paola Lenti herself guides us on this journey, unravelling and reweaving the thread of our history once again: a delicate yet resilient thread, leaving an indelible mark.

PER FILO E PER SEGNO
Director Maurizio Natta
Author Anna Vullo
Filmed by Maurizio Natta – Fabrizio Polla Mattiot – Gianlorenzo Bernabò
Interview Dop Luciano Limoli
Interview Gaffer Mattia Rossetti
Editor Mattia Cutaia
Colorist Michele Ricossa
Audio Editor Matteo Fusi
Hair styling and make up Karine Valbrun
Soundtrack Universal Music Publishing Ricordi srl
© 2023 Paola Lenti srl, all rights reserved