{"id":2119,"date":"2022-09-13T07:17:22","date_gmt":"2022-09-13T05:17:22","guid":{"rendered":"http:\/\/paolalentinew.test\/notizia\/archtrends-summit-paola-and-anna-lenti-talk-about-the-creative-partnership-with-the-campana-brothers\/"},"modified":"2026-03-18T09:46:53","modified_gmt":"2026-03-18T08:46:53","slug":"archtrends-summit-paola-and-anna-lenti-talk-about-the-creative-partnership-with-the-campana-brothers","status":"publish","type":"notizia","link":"https:\/\/www.paolalenti.it\/en\/notizia\/archtrends-summit-paola-and-anna-lenti-talk-about-the-creative-partnership-with-the-campana-brothers\/","title":{"rendered":"Archtrends Summit, Paola and Anna Lenti talk about the creative partnership with the Campana brothers"},"content":{"rendered":"<p>Paola and Anna Lenti were invited as speakers to explain to the audience of Archtrends Summit the conception of <em>Metamorfosi<\/em>, the collection launched during the latest Milano Design Week and resulting from the collaboration with Brazilian designers Fernando and Humberto Campana.<\/p>\n<p>The speech was expressly recorded in the showroom of the Paola Lenti Company in Meda to be shared with architects, creative talents and designers during the event held on September 8 and organized during the Design Week in Sao Paulo by Portobello, the Brazilian ceramic coatings company.<\/p>\n<p>The title of this year conference is <em>Me is We, Our Nature is Collective<\/em>: hence, the expressed goal is the identification of solutions to produce in a more sustainable way and thus preserve the planet on which we all live necessarily interconnected.<\/p>\n<p><em>Metamorfosi<\/em> is an example of how design products can be created by reusing existing resources in an ethical way and with less waste of energy and raw materials. It is also a social project, because it offers a professional chance to refugee tailors, who are welcomed and trained by the company.<\/p>\n<p>Production leftovers \u2013 cords, fabric remnants and offcuts \u2013 have been used to produce the spectacular \u201cunique pieces\u201d originated from this creative partnership; leftovers that Paola Lenti has stored over the years in a sort of memory archive, cataloging them by color, type of yarn and size, with the certainty that they would not be wasted.<\/p>\n<p>A thought perfectly in tune with the themes of the event, brought to life five years ago to share ideas and to be a meeting point between professionals and the public, and that this year also sees Humberto Campana among the protagonists.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/bit.ly\/PaolaLenti_Portobello\">Watch the video<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The speech screened at the event that gathers architects and designers during the Sao Paulo Design Week in Brazil<\/p>\n","protected":false},"featured_media":1511,"menu_order":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"notizia_cat":[64],"class_list":["post-2119","notizia","type-notizia","status-publish","has-post-thumbnail","hentry","notizia_cat-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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